Services
Through my 20+ year career, I have learned the tenets of effective, audience-first marketing that are applicable to all industries and companies of all sizes. I bring passion and dedication to every project.
Please contact me with your challenges, and we'll work together on solutions that help your company grow.
Areas where I can bring value:
Marketing planning & strategy
Employee communications
Campaign planning
Content & social media strategy
Content production management
Corporate giving & sponsorship strategy & vetting
Agency RFP writing & process management
Public & media relations
Event planning & production
Check out a profile of Brooke on the Wingspan blog:
“How a newcomer stays confident, no matter what”
Brand Experience
Industry Expertise
Consumer Package Goods
Travel, Outdoor & Gear
Non-Profit
Foodservice & Restaurants
Healthcare
Retail
Banking
Cannabis, Hemp, CBD
Former Roles
Moxie (Publicis Groupe) - SVP, Group Account Director
Brown Bag Marketing - SVP, Client Strategy & Innovation
Freebairn & Co. - SVP, Strategy & Content
KODAK - Brand Communications Manager
Ketchum (Omnicom) - Account Supervisor
Weber Shandwick (IPG) - Account Supervisor
Board Member, Marketing Manager, Volunteer Counselor
Since 1991, I have volunteered at Camp Carefree in Stokesdale, NC, which provides free, one week camping experiences for kids dealing with chronic illnesses, disabilities & other challenges. I started as a CIT, then counselor & lifeguard, & Core staff member in college.
Now as a Board Member, I serve as webmaster, help manage Camp's social presence, & also work with the media to cover stories about Camp to garner publicity & encourage fundraising. In addition, for 10+ years a friend & I have organized an annual Alumni Weekend for former campers who now, as adults, benefit from the freedom of Camp & the network of friends created here.
Education
Appalachian State University
B.S. Communications, concentration in Public Relations; Minor in Marketing
Accepted to UNC-Greensboro after junior year in high school
Studied abroad at the University of Wrocław, Poland
Transferred to Appalachian State, Boone, NC
Current Member, AppState COM Professional Advisory Board
Contact
ALTER EGO :) - An avid motorcyclist, I write about riding, gear, routes and more on my Biker Brooke Blog.
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d/b/a BROOKE WILSON MARKETING